KD Content was approached to carry out research and development for a build-up car model featuring the Circuit Wolf Lotus Europa.
We negotiated and obtained licences for the Circuit Wolf property in Japan and the Lotus Europa car in Europe for the Japanese market. Our team conducted quantitative and qualitative research, which led to us producing the editorial and model parts of the product in direct collaboration with the producer. Working alongside the manufacturer in China, KD Content introduced bespoke, unique features to the model, including electric windows.
The product was put on sale in March 2022.
