Services

Concept creation

Do you have a product or idea you would like to see come to life in Japan?

Even if you have a perfect concept, it may need to change slightly to suit the Japanese consumer market. We can bring your plan to life with our extensive local knowledge of concept creation and development, knowing exactly what to do to get your product ready for launch.

Research & development

KD Content conducts online large-sample quantitative research and focus group qualitative research in order to mould and validate concepts, products and ideas.

Corporate structuring

Ensuring your company accesses Japan at the right speed and with the correct framework in place, we can consult on and facilitate the setup of various company structures, including:

  • Direct to consumer, from your overseas base.
  • Japanese branch offices.
  • Fully incorporated Japanese limited companies.

Publishing content & management

We can offer a range of services for this market — from commission of text to full-service research, development, creation and management.

Capitalising on our many years of experience in continuity publishing, we can provide translation, adaptation and, where necessary, commissioning and editing of original supplementary content.

Market entry strategy & ongoing management

KD Content offers a fully bespoke agency service to assist and manage your entry and ongoing business in Japan.

Our services include:

  • Branch office and bank account setup
  • Accounting and bookkeeping
  • Licencing and registration
  • Shipping and importation
  • Warehousing
  • Fulfilment
  • Distribution
  • Japanese translation and adaptation of websites
  • Marketing and social media content creation and implementation

Who we are

Dai Chetley

Co-Founder

Dai is experienced in company management, having spent over 37 years specialising in publishing, marketing, planning development, market research and creative advertising in the UK, US and Japan.

Acting as the managing director for a Japanese publishing company for more than 10 years has given Dai expertise in company structuring and management.

Originally from the UK, Dai has spent 20 years living and working in Japan. Now based in the UK with regular visits to Japan, Dai works closely with established contacts and business partners in Japan to bridge western and Japanese markets.

Kazuyo Ogawara

Co-Founder

Kazuyo is a successful bilingual editor and content producer with over 40 years of experience working in Japan on a number of cross-cultural projects. Kazuyo’s work covers a wide range of subjects from humanities to science and technology.

Born in Japan, Kazuyo studied in the US before working for a European publishing company as an editorial director in Japan. Kazuyo has vast networks with international professionals in content creation and marketing.

Melanie Chetley

Business Development Director

Melanie came on board at the beginning of 2022 to expand the company as business development director. Having lived in Japan for over 20 years, Melanie’s knowledge of Japanese culture and society gives her the ability to identify and position products for Japan.

Melanie’s background working in trading and financial institutions also supports her understanding of international markets.

Case Studies